Improving Search Quality for Microsoft Bing in Multiple Markets

Improving Search Quality in Multiple Markets for Microsoft Bing

Developing Relevant Search Results


The Situation

Microsoft’s Bing search engine requires large-scale data sets to continuously deliver relevant search results – in all the global markets they serve.

The Solution

After an initial trial, Appen became an agile partner for Microsoft in multiple markets. Appen is able to provide the Bing team with the following:

  • An expert team of linguistic resources
  • Recommendations for improving the evaluation process
  • Millions of search query judgments every month in more than 12 markets worldwide
  • A proprietary data analysis and reporting tool to ensure consistency and efficiency



The Results

As a proactive partner, Appen has delivered results that have surpassed expectations. Beyond delivering project and program management, Appen provides:

  • The ability to grow rapidly in new markets
  • The delivery of high-quality data sets
Website for deploying AI with world class training data


Andrew Ettinger | Chief Revenue Officer

Andrew Ettinger joined Appen as Chief Revenue Officer in May 2023 overseeing the company's revenue strategies and driving growth in the field of AI. He joined Appen with more than 25 years of sales experience in sales and services in the technology industry. 

Andrew's expertise extends to harnessing the power of data to drive insights and optimize processes. As the Chief Revenue Officer at Astronomer, he successfully grew the adoption of their open-source data solution, leading to a remarkable increase in monthly downloads and revenue. His strategic initiatives resulted in a 600% growth in customer count and a 75% win rate. 

Prior to joining Astronomer, he served as the VP of Sales at Pivotal Software, where he helped grow the business from zero to $100 million in annual recurring revenue in a single year leading up to Pivotal’s initial public offering, and up to $500 million thereafter. Under his leadership, the company achieved three consecutive years of 50% revenue growth, fueling digital transformations for Fortune 500 companies in various sectors. 

Andrew holds a Bachelor of Science in Business Marketing from The Ohio State University.