Appen’s Growth Fueled by Tech Trends and Executive Leadership

“Search and social media relevance has underpinned the growth of the Appen,” says CEO, Mark Brayan. The global language service provider’s growth trajectory has kept pace with a flourishing tech industry. Mark Brayan joined Appen just after it listed on the Australian Stock Exchange in 2015. He brought a background of technology, sales and running publicly traded companies. He also had experience with private equity and venture capital, and knew how to position Appen for the next level of growth. Under his leadership, the company has capitalized on the booming technology market, growing from less than $20 million AUS in revenue to more than $100 million AUS in the last financial year. Appen was founded in 1996 by Dr. Julie Vonwiller, a linguist who used to work at Sydney University, and her husband, Chris Vonwiller. As the company grew, overseas expansion became increasingly important to Appen’s future. With the help of a private equity firm, Appen was able to identify potential international partners. In 2011, Appen acquired a U.S.-based tech company how to get better answers from search engines. Now serving 8 out of the top 10 global technology companies, Appen has 280 full time staff based in Australia, the US and the Philippines, and a crowd of more than 400,000 people worldwide. Read more about Appen’s growth in the technology sector.
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Andrew Ettinger | Chief Revenue Officer

Andrew Ettinger joined Appen as Chief Revenue Officer in May 2023 overseeing the company's revenue strategies and driving growth in the field of AI. He joined Appen with more than 25 years of sales experience in sales and services in the technology industry. 

Andrew's expertise extends to harnessing the power of data to drive insights and optimize processes. As the Chief Revenue Officer at Astronomer, he successfully grew the adoption of their open-source data solution, leading to a remarkable increase in monthly downloads and revenue. His strategic initiatives resulted in a 600% growth in customer count and a 75% win rate. 

Prior to joining Astronomer, he served as the VP of Sales at Pivotal Software, where he helped grow the business from zero to $100 million in annual recurring revenue in a single year leading up to Pivotal’s initial public offering, and up to $500 million thereafter. Under his leadership, the company achieved three consecutive years of 50% revenue growth, fueling digital transformations for Fortune 500 companies in various sectors. 

Andrew holds a Bachelor of Science in Business Marketing from The Ohio State University.